Beethoven in Advertising: How His Music Sells Products and Ideas
Introduction to Beethoven in Advertising Ludwig van Beethoven, one of the most celebrated composers in Western music, has transcended his 18th-century beginnings to become a significant figure in modern-day advertising. The use of Beethoven’s music in commercials and promotional campaigns is not just an homage to his genius; it is a strategic move to capture attention, evoke emotion, and establish